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Acura Integra race plans hinge on Honda marketing

The 2023 Integra has largely failed to generate the stir from prolonged-time lovers that Acura had hoped it would. Nevertheless, all is not missing Acura could most likely get back some street cred if they took the Integra racing, like they did with the Integras of the 80s and 90s. Manufacturer head Jon Ikeda wishes to acquire the ‘Teg to the track, but it all is dependent on no matter whether the leadership at the American Honda mothership permits it.

“We want to race this point, but probably the Honda PR and marketing and advertising fellas may well have different thoughts,” Ikeda explained to Road & Keep track of. That’s because the Integra is largely a 2022 Civic Si with a hatchback form issue and new sheetmetal. Honda already sells a Civic Sort R race car or truck in many tunes for numerous classes in the TC The usa touring car or truck collection. That was based mostly on earlier-era Civic, but in all probability will carry on the application with the most current gen. A racing Integra, then, would feel redundant.

On the other hand, Acura has been extremely energetic in motorsports, from 24 Hours of Daytona-profitable IMSA DPi prototypes to NSX GT3 race vehicles to Pikes Peak hill-climbers. Even Honda’s F1 vehicles were being re-branded with Acura livery at final month’s U.S. Grand Prix in Austin.

And it is not like the Integra isn’t going to have a prolonged history in motorsports. The nameplate as competed in numerous North American collection from SCCA Pro Rally to IMSA sedan to the Import Drag Racing Championships. Perhaps the most nicely-identified Acura Integras to race, although, were being Peter Cunningham’s white and neon orange RealTime Racing Sort Rs that dominated the SpeedVision Globe Challenge championships all-around Y2K.

Ikeda has said right before that he wishes Acura to be the overall performance brand name of Honda, and a rumored Integra Sort S is in the works with a more powerful engine, probably a model of the approaching Civic Sort R’s mill. “We’re the overall performance division of Honda,” Ikeda emphasised to R&T, “So we are not likely to shy absent from Honda, you know? We’re likely to just have a minor little bit more entertaining.”

Though an admirable aim, the brand name will wrestle if it is simply the overall performance arm of Honda. It has to be about overall performance vehicles, interval. That was portion of Acura’s magic in the 90s it supplied goods that, even though sharing factors with Honda, were being distinct and had their have personalities. The Integra was Civic-based mostly, but it had significantly far better managing, more ability, and exceptional style. With the NSX driving off into the sunset shortly the Integra will be requested to carry a weighty load, but if Acura can discover a way to send out the Integra into struggle with out stepping on the Civic’s toes, probably it has a shot.

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