26/05/2022

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The car that cares

Aston Martin names industry-seasoned brand and commercial officer

Aston Martin Lagonda has appointed “luxury model and automotive products technique expert” Marco Mattiacci as world chief brand name and professional officer.

Mattiacci expended in excess of a decade in senior administration posts at Ferrari together with time as president and CEO of Ferrari North The usa, president and CEO of Ferrari Asia Pacific, and running director and crew principal of the Scuderia Ferrari System 1 racing staff.

He started out his new role quickly, acquiring not long ago labored as an advisor to the British luxury sports automobile maker.

Prior to performing with Aston Martin, Mattiacci put in five decades as a senior advisor to management consulting company McKinsey & Firm and personal equity corporations, delivering counsel on automotive and mobility subjects. His working experience extends to electric mobility, possessing beforehand served as main brand and industrial officer at Faraday Potential and as an advisor to green engineering small business Visualize.

In a statement, the automaker stated Mattiaci would “spearhead the iconic brand’s global growth, as properly as playing a key position in Aston Martin’s long term business and merchandise strategy”.

The part would also oversee the firm’s claimed field-main luxurious consumer knowledge and the brand name and merchandise integration with System A person as a crucial international promoting platform.