The car that cares

Ford And Google Create New Way To Experience F-150 Lightning

Ford suggests that around 160,000 reservations have been positioned for the new F-one hundred fifty Lightning. For a major seventy nine% of clients, this will be the first EV in their residence. For 56%, it will be the first time they very own a Ford.

Utilizing only their smartphones, clients can tap into the Strike Anywhere expertise that delivers 13 interactive animations. Out there on the two Android and iOS equipment, the augmented reality expertise can also be accessed on social platforms like Instagram, YouTube, Reddit, and SnapChat. Consumers can also deliver the F-one hundred fifty Lightning to everyday living by speccing it in the colour of their decision and putting the augmented-reality trick in any setting – even their very own driveway. Rimac did one thing related with its Nevera not long ago.

It’s a novel generation by Ford and Google, and really should maintain numerous clients active until eventually the authentic truck starts arriving in spring 2022.