The car that cares

Ford F-150 Lightning is most desirable electric pickup, survey finds

DETROIT — Score a person for the legacy automakers.

Ford Motor Co.’s upcoming F-a hundred and fifty Lightning and the electric Chevrolet Silverado predicted in 2023 topped the Tesla Cybertruck and Rivian R1T in an Autolist study on which electric pickups buyers are most fascinated in getting.

Of individuals surveyed, 38 percent said they want the Lightning, 26 percent said they want Basic Motors’ Silverado EV, twenty percent want the Cybertruck, and 11 percent want the GMC Hummer EV. 5 percent said they want the R1T, which is the only a person of the 5 that is currently on sale.

In a identical study Autolist carried out in 2019, Rivian’s pickup ranked 1st, followed by Tesla second and Ford third. Ford experienced not nevertheless declared the Lightning title or introduced any products aspects at the time.

“The Lightning has all the elements of a prosperous start,” Autolist CEO Corey Lydstone said in a statement. “It has the title recognition that transcends the EV market, it has the styling and attributes that attractiveness to truck house owners and 1st-time customers alike, and its wide price tag variety makes it attainable but also aspirational.”

The F-a hundred and fifty Lightning also ranked as the most desirable electric pickup among earlier or present EV house owners, with 32 percent picking out Ford, thirty percent picking out Tesla and seventeen percent picking out Chevy.

Ford CEO Jim Farley said the business was “approaching 200,000” reservations for the Lightning, which was unveiled in May possibly and is scheduled to go on sale up coming calendar year.

Autolist surveyed 1,one hundred present vehicle buyers in late October and early November. The business said possibilities have been confined to automobiles that are currently offered, are offered for preorder or have publicly been given a title with a debut date.