28/05/2020

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Ford loses marketing execs to Google, Facebook

DETROIT — Ford Motor Co. is losing two director-stage executives to a pair of tech...

DETROIT — Ford Motor Co. is losing two director-stage executives to a pair of tech giants.

Amy Marentic, a marketing and advertising and product sales govt in demand of some of the automaker’s essential cars, is leaving for a posture with Google. Individually, Crystal Worthem, head of world-wide model encounters and who assisted Ford acquire a essential sponsorship with singing competitiveness display “American Idol,” is leaving for a posture at Fb.

It was not quickly distinct when the moves choose result or if Ford options to fill the positions.

“Both equally of them have done a wide variety of extraordinary things, both equally domestically and internationally,” Ford spokesman T.R. Reid advised Automotive News late Wednesday. “We’re sorry to see them go, but also flattered to see individuals from one leading company go to other leading corporations.”

Marentic for the previous year has served as North America product line director for Ford’s “Icons” line, which features the Mustang, the new Mustang Mach-E electric crossover and the approaching Bronco SUV. In the job, she assisted launch Ford’s Business Product Line Administration group and assisted acquire a 10-year method for the icon cars, which included a $two billion expenditure, in accordance to her LinkedIn profile.

Ford was established to unveil the new Bronco and the more compact Bronco Sport crossover this spring, but the introductions had been pushed again mainly because of the coronavirus outbreak.