19/04/2021

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The car that cares

Ford of Europe will stop making its last sedan, the Mondeo, in 2022

Ford stopped building the Fusion in Hermosillo, Mexico, in August 2020 to make room for the Bronco Sport. While the sedan troopers on throughout the pond, the place it truly is known as the Mondeo, the Blue Oval introduced that generation for the European market will conclusion in March 2022, and that it does not have a successor in the pipeline.

Launched in 1992, and afterwards marketed in the United States as the Contour, the initially-technology Mondeo stood proud as just one of Ford’s most essential versions all through the 1990s. It was notably well-known in England, the place it helped the firm get paid a sizeable slice of the community market: 118,040 models ended up marketed in 1995, a variety which place the Mondeo in third position on the United Kingdom’s income chart, behind the Escort (137,760 income) and the Fiesta (129,574 income).

Rapidly-forward to 2021, and the Mondeo (pictured) is small a lot more than a rounding mistake. Ford marketed 2,400 models in 2020, in accordance to British journal Autocar. It told the publication that “shifting buyer choices” are to blame for the nameplate’s demise, which is yet another way of stating that Europeans really don’t want sedans any a lot more than Americans do. They want significant-driving versions 39% of Ford’s European income ended up crossovers and SUVs in 2020.

Ford stressed the Mondeo will not be replaced. We know the Fusion’s substitution is around the corner: It will just take the kind of a tall fastback characterised by rugged styling cues. It really is unclear if the firm’s reviews mean that the product will not be marketed in Europe, or if it truly is a hint that it will not resurrect the Mondeo nameplate. We will not have to wait around extended to obtain out, for the reason that the auto is tentatively scheduled to make its world-wide debut before the conclusion of 2021.

When the Mondeo retires, Ford’s European variety will be sedan-cost-free for the initially time in a long time. Hatchback options are decreased to two, the Fiesta and the Concentrate, whilst the only wagon still left in the lineup is the Concentrate. As of composing, China is the Ford sedan’s final bastion it truly is also turning into the market the place the Blue Oval’s undesired nameplates go to die. Chinese motorists who want a sedan can just take house an Escort, a Concentrate, a Mondeo, and even a Taurus.