30/07/2021

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The car that cares

Former BMW i8 Developer Joins Apple’s Car Project

In accordance to Bloomberg, Apple has hired Ulrich Kranz, a previous senior executive at BMW’s electric motor vehicle division, to help guide the development of Venture Titan. Right before becoming a member of Apple, Kranz co-launched Canoo, which is functioning on its have electric motor vehicle. He was also the senior vice president of BMW’s electric i division and led the development of the i3 electric hatchback and the i8 plug-in hybrid.

Having worked at BMW for thirty a long time, Kranz has a lot of pedigree in the vehicle market and was instrumental in supporting BMW enter the EV market. Kranz will report to Doug Field, who led the development of the Tesla Model 3 and is now in cost of Venture Titan.