New Delhi:Ashok Jaiswar, Group marketing and advertising head at Greaves Cotton, has set in his papers to conclude a 5-calendar year affiliation with the enterprise. Right now is his past working day of operate in Greaves Cotton. It is learnt that Girish Ahuja, previous VP–marketing, TVS Srichakra, will get over from Jaiswar, who is mentioned to be taking up a new position outdoors the vehicle sector.
Jaiswar joined Greaves Cotton in January 2017. Then the 158-year-old enterprise was starting up to change, from getting a provider of diesel engines to OEMs, to a B2C participant with interests in the numerous segments of the automobile industry. He was also liable for industrial relations, CSR, and communications.
For Greaves Cotton the move into the electric powered car or truck (EV) house with the acquisition of the Coimbatore-centered Ampere Cars was a big transformation during Jaiswar’s expression at the business. He was also heading the marketing for Ampere, which expanded its dealership community from around 100 at the time of acquisition in 2018, to in excess of 300 now.
Ahuja had also worked in the customer durables sector, with Godrej, Philips, and Videocon in which he started his vocation. His most up-to-date part was at Breathe Quick Consultants, a maker of household and industrial air purifiers.