26/05/2022

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The car that cares

Greaves Cotton’s Group marketing head resigns, to be succeeded by ex- marketing VP of TVS Srichakra, Auto News, ET Auto

 For Greaves Cotton the move into the electric vehicle (EV) space with the acquisition of the Coimbatore-based Ampere Vehicles was a major transformation during Jaiswar’s term at the company.
For Greaves Cotton the transfer into the electric car (EV) house with the acquisition of the Coimbatore-primarily based Ampere Motor vehicles was a important transformation in the course of Jaiswar’s time period at the corporation.

New Delhi: Ashok Jaiswar, Group marketing and advertising head at Greaves Cotton, has set in his papers to conclude a 5-calendar year affiliation with the enterprise. Right now is his past working day of operate in Greaves Cotton. It is learnt that Girish Ahuja, previous VP–marketing, TVS Srichakra, will get over from Jaiswar, who is mentioned to be taking up a new position outdoors the vehicle sector.

Jaiswar joined Greaves Cotton in January 2017. Then the 158-year-old enterprise was starting up to change, from getting a provider of diesel engines to OEMs, to a B2C participant with interests in the numerous segments of the automobile industry. He was also liable for industrial relations, CSR, and communications.

For Greaves Cotton the move into the electric powered car or truck (EV) house with the acquisition of the Coimbatore-centered Ampere Cars was a big transformation during Jaiswar’s expression at the business. He was also heading the marketing for Ampere, which expanded its dealership community from around 100 at the time of acquisition in 2018, to in excess of 300 now.

Ahuja had also worked in the customer durables sector, with Godrej, Philips, and Videocon in which he started his vocation. His most up-to-date part was at Breathe Quick Consultants, a maker of household and industrial air purifiers.

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“This quarter has seen a good restoration with host of routines like start of flagship product Magnus EX, inauguration of EV manufacturing facility in Ranipet, launch of Ampere Practical experience Centre and growing desire for products and solutions across numerous segments boosted by maximize in community,” the corporation reported in a statement.

Greaves Finance is one particular of the to start with couple of NBFCs in the region to support finance broad range of electric powered automobiles- electric 2-wheelers (gradual & hi-speed), electrical 3-wheelers (e-rickshaws & e-autos for both cargo & passenger segments).