The car that cares


Award-successful Honda e and CBR1000RR-R Fireblade SP inducted into entire world-renowned Red Dot Style and...


  • Award-successful Honda e and CBR1000RR-R Fireblade SP inducted into entire world-renowned Red Dot Style and design Museum
  • Style and design specialists present Honda e as a ‘car of the future’, with extraordinary design and ground-breaking connectivity, awarding it two Red Dot accolades
  • CBR1000RR-R Fireblade SP superbike recognised for its excellent design and well balanced performance
  • Award wins reflect Honda’s determination to developing beautiful merchandise that are intended without compromise


Honda’s following-technology electric car, the Honda e, and CBR1000RR-R Fireblade SP superbike have been inducted into the historic Red Dot Style and design Museum, a single of the world’s most sizeable exhibitions of present-day design. The Honda e also normally takes centre stage in the exclusive “Milestones in Present-day Style and design” exhibition, as a single of the 76 most effective merchandise of 2020 and a present marker in intercontinental product design.


Honda’s extremely acclaimed Honda e compact electric motor vehicle was lately awarded the ‘Red Dot: Most effective of the Most effective 2020’ award for ground-breaking product design. This is the greatest honour in the internationally renowned Red Dot Award: Product Style and design and is reserved for the most effective merchandise in each class. The Honda e also obtained the Red Dot 2020 accolade in the meta-class ‘Smart Products’, whilst the CBR1000RR-R Fireblade SP was awarded a Red Dot for excellent design in the bike class.


Both equally cars are an vital element of the 2020/21 exclusive exhibition in the internationally renowned Red Dot Style and design Museum, Essen, Germany.


Peter Zec, CEO and founder of the Red Dot Style and design Award reported: “The Honda e is not just a car – it is substantially a lot more. The Honda e was awarded the Red Dot: Most effective of the Most effective because the jury was amazed by the car at initial sight. There was no question it was deserving of the award from the starting.


Honda is going through the troubles [of urban mobility] via fantastic exploration and enhancement do the job to obtain the proper answer for the upcoming. I imagine the Honda e stands for a type of paradigm change: we are not just chatting about e-mobility, we are chatting about new answers in the digital entire world and Honda e suits beautifully into this scenery. It connects your dwelling with mobility, it is a genuine smart product and it goes much beyond our creativeness. I do not know any other car that can reach this at the instant.”


From the exclusive concave black panels and signature entrance and rear LED mild combinations, to the clean lines and flush capabilities that optimise aerodynamic performance and refinement, the Honda e reimagines the identity of a modest Honda for the following period of urban mobility. Even more emphasising the car’s exacting design philosophy is a Side Camera Mirror Process that replaces traditional facet check out mirrors – a initial in the compact segment.


Makoto Iwaki, the Govt Imaginative Director for Honda e, additional: “Honda e was intended to produce a new relationship between people, culture and the car, whilst incorporating Honda’s upcoming eyesight. We will keep on to do our most effective to realise the eyesight via Honda Style and design. I’m delighted to get this prestigious award, and at the identical time extremally very pleased that it’s in the Red Dot Style and design Museum for the entire world to appreciate and enjoy. Thank you to everybody, thank you incredibly substantially.”


The new Honda e is the brand’s initial generation battery electric motor vehicle for the European current market. The design is a vital element of Honda’s determination to see all its car design ranges in Europe electrified by 2022.


The CBR1000RR-R Fireblade SP, which gained the Red Dot 2020 award in the bike class, is the hottest two-wheeled device to carry the legendary Fireblade nameplate. The new 2020 design was developed below the tagline ‘Born to Race’, with an unwavering focus on circuit performance and a radical new design.


The Red Dot judges place the superbike via its paces in excess of quite a few days to exam its performance, in addition to examining its operation and design.


Peter Zec commented: “If I am pondering about Honda, the initial thing that will come to mind is motorbikes. The Fireblade deserves the Red Dot because the jury liked it incredibly substantially – and we have really insane judges that challenged the bicycle, which include a specialist racing bicycle rider. It truly is not just excellent design – it has ideal performance also, which is the principal explanation why it obtained the Red Dot.”


In its assessment, the judging panel commended the CBR1000RR-R Fireblade SP for its racing-influenced design, very well well balanced lines and aerodynamic styling. Judges also praised the enjoyable expertise it sent and excellent performance when examined. Its minimalist frontal place, aggressively angled facet fairings and extended decreased fairings – as well as a range of apertures, slits and air-channelling designs – mix to produce a most effective-in-course drag coefficient. Aerodynamic ‘winglets’ as used on Honda’s MotoGP RC213V racing bicycle mix eye-catching sort with uncompromising perform, vastly rising downforce and steadiness for supreme regulate of the most potent inline 4-cylinder engine Honda has ever made.


Satoshi Kawawa, Typical Manager, Motorcycle Style and design Division, additional: “The CBR1000RR-R Fireblade SP was developed to gain races in any class – from club racing to intercontinental levels of competition. Its design and styling are led by that philosophy – with just about every element and just about every element intended with speed, performance and aerodynamic performance in mind. We’re honoured that it has been recognised with these a prestigious award.”

The yearly Red Dot Award: Product Style and design honours excellence in product design from intercontinental corporations. The successful merchandise are selected by a judging panel comprised of forty intercontinental specialists who exam, examine and explore each entry. The Red Dot Style and design museum hosts the world’s largest exhibition of present-day design in the previous boiler household of the UNESCO World Heritage Web page Zollverein, which was when a coal mine elaborate.


In June, two new exclusive exhibitions, “Milestones in Present-day Style and design” and “Style and design on Stage”, present this year’s successful merchandise of the Red Dot Award: Product Style and design, which include the Honda e and CBR1000RR-R Fireblade SP. All exhibits have extraordinary design features and characterize the Red Dot winners of 2020.