The car that cares


‘Red Dot: Very best of the Very best 2020’ recognises the ground-breaking products style of...


  • ‘Red Dot: Very best of the Very best 2020’ recognises the ground-breaking products style of Honda e in the motor vehicle category– the greatest honour in the opposition
  • Honda e also gets ‘Red Dot 2020’ accolade in good products group
  • CBR1000RR-R Fireblade SP completes trio of ‘Red Dot 2020’ accolades for higher style high-quality
  • Prestigious international style opposition highlights excellence in products style, manufacturer and communication style


Honda’s very acclaimed Honda e compact electric car has been awarded the ‘Red Dot: Very best of the Very best 2020’ award for ground-breaking products style, the greatest honour in the internationally renowned ‘Red Dot’ awards. This award is specified to the best products in every single group.


Honda e also received recognition in the ‘Smart product’ group, alongside with CBR1000RR-R Fireblade SP. This accolade is bestowed upon entries that includes ‘outstanding design’, and this most current award earn highlights Honda’s motivation to building wonderful merchandise that are built without having compromise.


The yearly Crimson Dot awards honour excellence in products, manufacturer and communication style from international enterprises, with successful merchandise introduced in the Crimson Dot Layout Museum at the historical Layout Zentrum Nordrhein Westfalen in Essen, Germany. The successful merchandise are decided by a judging panel comprised of 40 international specialists who exam, consider and talk about every single entry.


Speaking about the Honda e, Govt Artistic Director, Makoto Iwaki commented, “These prestigious awards put a spotlight on Honda’s visionary and proficient designers. As one of the most outstanding examples of present-day motor vehicle style in new many years, the Honda e is totally deserving of its ‘Best of the Best’ accolade.”


Honda e is the most current arrival in the Honda Electrified Line up, offering a totally electric driving encounter for future city environments. From the signature entrance and rear LED mild combos and fashionable glass charging port address, to the cleanse strains and flush options that optimise aerodynamic efficiency and refinement, the Honda e reimagines the identification of a compact Honda for the upcoming era of city mobility. Emphasising this exacting style philosophy is a Side Digicam Mirror Program that replaces typical side check out mirrors. Even more differentiating the motor vehicle are the black panels with special concave profiles – located at the entrance and rear concerning the lights – which have turn into defining style motifs of the Honda e.


The contemporary styling of the Honda e has captivated international acclaim considering the fact that it was to start with previewed in the City EV at the 2017 Frankfurt Motor Display. The thought motor vehicle was later recognised as ‘Best Notion Car’ in the renowned Car Layout Award honours. The stick to-up e Prototype thought, fresh new from its environment premiere at 2019 Geneva Motor Display, was the centrepiece of the ‘Honda encounter – Casa Connessa Tortona’ show at Milan Layout Week 2019. The exhibition, which was the to start with time the manufacturer has had a sizeable presence at the world’s greatest style function, presented people a special insight into the style thought of the Honda e Prototype.


The CBR1000RR-R Fireblade SP is the most current device to carry the Fireblade nameplate, which was to start with launched in 1992. It has usually established the benchmark for how a litre-class tremendous sports activities device need to tackle on general public streets, but for the new 2020 model – developed less than the tagline of ‘Born to Race’ – an unwavering focus on circuit overall performance came hand in hand with a radical new style.


The minimalist frontal location, aggressively angled side fairings and prolonged decrease fairings – additionally a wide range of apertures, slits and air-channelling styles – blend to create a best-in-class drag coefficient worth of .270. Aerodynamic ‘winglets’ as made use of on Honda’s Grand Prix (MotoGP) race device blend eye-catching variety with uncompromising perform, vastly escalating downforce and security for top command of the most potent inline 4-cylinder engine Honda has ever created.


The Fireblade was built with an revolutionary new solution in which Honda R&D’s digital simulation specialists, clay modellers and styling sketch designers labored with a steady, virtually simultaneous feed-back loop to create the optimum outcome in the shortest attainable growth time. They also benefitted from input from aerodynamic professionals from the company’s in-residence racing specialists – Honda Racing Company – in whose evocative pink-white-and-blue colour plan the CBR1000RR-R Fireblade SP is painted.


Satoshi Kawawa, General Supervisor, Bike Layout Division, claimed “The CBR1000RR-R Fireblade SP was developed to earn races in any group – from club racing to international opposition. Its style and styling are led by that philosophy – with every single aspect and every single detail built with pace, overall performance and aerodynamic efficiency in mind. We’re honoured that it has been recognised with this kind of a prestigious award.”


Honda has a extended heritage of good results in the automotive part of the Crimson Dot awards, among the most prestigious and sought-right after awards in the environment. Other new successes include the Honda S2000 in 2001and Civic in 2006 for ‘Red Dot: Very best of the Best’ and European Accord Tourer in 2008 and Perception in 2009 for ‘Red Dot’.


Less than the motto, ‘In lookup of superior style and creativity’, the Crimson Dot Layout Awards honour market-foremost operates and assignments from designers, organizations and companies from about the globe. Drawing on a distinguished jury of far more than 40 international specialists, the yearly function is recognised all over the world as one of the most sought-right after awards for style eminence.