The car that cares

How a Florida Audi store used personalized videos to boost its business

Audi Lakeland included individualized video clips into its profits and company method in May well 2019, nicely before the coronavirus pandemic forced dealerships nationwide to take additional of their customer interactions on line.

It was fortuitous timing.

The video clips have proved to be a very important resource, primarily for the duration of the pandemic, since they jump-get started the profits process and aid profits staff capitalize on leads by practically promptly connecting buyers no matter of their location to motor vehicles they wish, mentioned Paul Gomez, basic supervisor of the Qvale Automobile Team dealership in Lakeland, Fla. The video clips have boosted dealership traffic and revenue.

“It has become probably the most vital part of our process, since what it does is introduce the customer to particularly what they’re buying for on line,” Gomez explained to Automotive Information.

Audi Lakeland designed nine,597 profits-associated video clips involving May well 2019 and Dec. 21, 2021, he mentioned. If a customer clicks out of a video, they’re taken to Audi Lakeland’s web-site.

The video clips aided bump up organic and natural traffic to the dealership’s web-site, resulting in eleven,276 web-site visits for that exact same period, a variety that Gomez explained as “incredibly” higher than visits in an previously comparable period.