02/06/2020

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The car that cares

How Porsche Is Using Virtual Reality To Sell The Taycan

Porsche’s “Taycan Virtual Knowledge,” as it can be been dubbed, has remarkable implications for the...

Porsche’s “Taycan Virtual Knowledge,” as it can be been dubbed, has remarkable implications for the way auto revenue are executed in general. In this case, Porsche suggests, the software enables probable consumers to tour the auto in markets even before it can be launched – or at the the very least, the place just one hasn’t still achieved the showroom.

But even outside of that, rendering the auto virtually enables customers to view it in any of the out there colors, and to see visualizations of data that just would not be demonstrable without having VR tech. the Taycan Virtual Knowledge, for instance, involves a simulated aerodynamics attribute that enables users to regulate the airflow above the auto overall body, and see the end result superimposed above the auto in true time.