The car that cares

‘I was cynical about Hyundai’s aim to be the world’s 2nd biggest carmaker, not now’

Staying a journalist implies you have a nutritious dose of created-in cynicism. So I’ll admit to turning up at the launch of the new Genesis GV80 and G80 styles not anticipating them to be severe high quality auto contenders.

How wrong I was. Both of those automobiles are very seriously outstanding and – straight out of the box – severe contenders from severe rivals.

I guess I shouldn’t be surprised, getting observed how the Hyundai Motor Team has reworked alone and its models (Hyundai, Kia and Genesis) around the previous several decades. I’ve been lucky enough to devote some time in Korea, exactly where I’ve normally been struck by Hyundai’s eagerness to pay attention, study and react – rapid.

I keep in mind remaining asked to feed back my ideas on top quality in a new products to Kia engineers some decades in the past. Two days later they offered their ideas to me on how they’d be addressing my responses – commencing on production automobiles in just a several months’ time. Wow!

When Hyundai and Kia solutions have been improving at a rate of knots not too long ago (and the Hyundai Tucson I’ve acquired at the instant has been described by my spouse as a single of the ideal automobiles I’ve at any time experienced!), we have been massively impressed by the manufacturer extensions: Hyundai’s hot N styles, the Hyundai Ioniq five and now Genesis.

Hyundai Motor Team is acting shrewdly and properly, no matter whether that is its expenditure in organizations like Rimac, Arrival and Canoo, or picking partners like Ineos to perform with on hydrogen electric power – it all makes perception.

On another trip to Korea, I was demonstrated a chart of the world’s major auto makers and informed how Hyundai Motor Team was aiming for the amount two slot. And yes, I was cynical about that at the time, as well. Not now.

By concentrating on what individuals seriously want – wonderful-seeking, wonderful-driving, productive, very affordable, significant-top quality automobiles – Hyundai Motor Team is exhibiting other auto makers the way forward ideal now. And there is considerably more to appear. 

Examine out our critique on the new gentle-hybrid Hyundai Tucson…