Hui Zhang, VP of NIO Europe
In these incredible periods, we have reached out to parts of the global car sector for perspectives on present-day issues and a just take on prospective clients for 2021. In individual, we wished to get a range of perspectives and viewpoints. In this most current in the series we are publishing this month, we hear from Hui Zhang, VP of NIO Europe.
j-a: 2020 was a rather memorable year for every person and for all kinds of motives. In your business, what stand out as the greatest issues you faced this year?
HZ: For NIO, the disaster triggered the very same issues every person had to facial area, but our way of dealing with it was diverse. Of training course, a person of the greatest issues was to continue to keep selling cars and enjoyable our users’ needs. So, we instantly concentrated on two features that condition our business model: the mobile internet and our on the internet-to-offline gross sales channels. That served us substantially to technique our end users very promptly just after the outbreak of Covid-19 and to carry them again to our place of gross sales: the NIO Properties and NIO Spaces.
So, we were being equipped to achieve a substantial manufacturer consciousness and gross sales thrust. And in normal, a person can say that the agility of our functions was essential for our results. And this is mirrored in our gross sales records we set month just after month commencing in April 2020.
In normal, I want to say, that this disaster has been a person of the most hard kinds worldwide inside the final a hundred a long time. So, for everybody who pushed by means of and will handle to prevail over this disaster, all that is a fantastic planning for the long term.
j-a: What did you understand that you did not assume to understand?
HZ: When dealing with the pandemic and its weighty effects, a number of issues appeared which I had to facial area. For illustration, it was a new experience for me to locate out how to steer the group in Europe by means of the rough period of time. That goes hand in hand with the actuality that the two teams in Munich and in Oxford started doing work from household which hasn’t been very prevalent for us at NIO. Nevertheless, as a global business, we have a global attitude, so we achieved the challenge to manage the common superior amount of performance. And we even managed to elevate the performance to the future amount. All alongside one another we also managed to continue to keep the group spirit superior in the course of the rough periods. So, I am very happy of the teams and want to thank everybody for their perseverance, aid and their very first-course do the job.
j-a: And as we occur to the end of the year and on the lookout again on it, can you summarise how you sense?
HZ: Actually, I am full of hope. When on the lookout at the automotive sector, a person can see that the electrification of the market place got even stronger in the course of the pandemic than it has been ahead of. As an EV maker, we are very satisfied to see that growth. The new situation also pressured us to rethink and additional build our gross sales and support products. At NIO, we strongly concentrated on our currently mentioned on the internet-to-offline gross sales technique which served us to get again on monitor very quick. Our ES6, for illustration, is the finest-selling EV in China for 13 consecutive months amid all equivalent products. So, we managed to convert the disaster into a very effective year. For me that is evidence that our teams at NIO are well equipped to prevail over these issues and are inclined to do almost everything that Is vital to get by means of the rough periods.
And another crucial facet that can make me look to the long term with great hope and fills me with new electrical power is our impending entry into abroad markets and the new opportunities that occur along with it for NIO.
j-a: Precisely on prospective clients for 2021. It really is obviously an unusual time in the context of the uncertainties in advance for all of us, but can you say some thing about how you are approaching the new year?
HZ: The new year will start out with our NIO Working day, an yearly specific event that is committed to our end users. So, constantly continue to keep strengthening our user gratification is constantly our major purpose, and with NIO Working day on January ninth we will specifically do that and start out into 2021 alongside one another with our end users.
Of training course, we will continue to keep investing in diverse business parts at NIO. 1st, we will additional develop our network in China concerning gross sales, support and power alternative. Next, we will continue to keep investing in our main technologies inside the subject of autonomous driving. And third, we are doing work on our future platform to construct the future technology of NIO cars.
2021 will also be a very crucial year for our global business simply because – as we currently have disclosed – we will occur to European markets. So, we will continue on our committed do the job to bolster our manufacturer consciousness in the European nations.
j-a: Do you have a information for the viewers?
HZ: When our founder William Li started NIO 6 a long time ago, he had the vision of shaping a joyful way of life for the persons and managed to construct up a global business that focuses specifically on placing that vision into action. So, my information is: keep in mind the reason why you started your journey, why you are passionate about it, and then continue to keep concentrating on that. If you do so, no make any difference how weighty the storm is, you will see your rainbow at the end.