15/08/2022

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The car that cares

Kia Motors aims to take rural, small town road to further cement position in Indian market, Auto News, ET Auto

Even with the recent set of gross sales shops, the firm has been capable to cater to a broad set of prospects throughout the place.

New Delhi: South Korean automaker Kia Motors aims to extend its gross sales network in lesser cities and rural places as it appears to be to scale up its existence throughout the place, in accordance to a senior firm official. The firm, which has reached achievements in India with versions like Seltos and Sonet, is also focussing on enhancing the profitability of its supplier associates.

“We are expanding our network and are aiming to attain 300 touchpoints by the close of this yr and will now target on expansion in tier-IV and upcountry marketplaces which will support us even more penetrate further in the Indian market,” Tae-Jin Park, government director and chief gross sales officer of Kia Motors India, told.

The automaker has received remarkable demand for versions from all throughout the place and as a result, it desires to be existing even in the remotest of destinations, he mentioned.

“Alongside with focussing on attain, we also have to consider into account our supplier partner profitability and, that’s why, both of those these will be the vital things driving our approach for the upcoming two-3 many years,” Park mentioned.

He included that the firm entered India with an purpose to be available and obtainable for the total country.

“We comprehend that consumer’s proximity to the manufacturer is one of the vital variables in the car obtaining journey. As a result, even before we released our initially item in the market, we ensured that we have a broad-distribute network of 265 touch factors throughout one hundred sixty metropolitan areas, the optimum for any new entrant,” Park mentioned.

Even with the recent set of gross sales shops, the firm has been capable to cater to a broad set of prospects throughout the place, he included.

“Now, our key target is to go further into the market and extend even more in tier-IV and upcountry metropolitan areas/ cities. India has a lot of potential as there are only 22 automobiles per one,000 men and women in the place,” Park mentioned.

There are a lot of Kia admirers in lesser cities and villages and the firm does not want them to journey miles to purchase or services their automobiles, he mentioned.

Park mentioned the firm has also initiated various steps to cater to the gross sales and aftersales specifications of the prospects.

Kia Motors has set up focused talent enhancement and education centres to ensure that just about every and each and every firm representative is well-equipped to deal with shopper requires, he included.

The firm runs such centres in Faridabad, Mumbai, and Bengaluru.

The automaker has also initiated a full contactless and paperless soon after-gross sales system, Park mentioned.

“Given that our entry into India, we have concentrated on observing the market cautiously and have advanced in accordance to the transforming client traits.

“Consumer feed-back is an crucial facet for us and we regularly link with the current and potential prospects to comprehend their views on our current solutions and expert services to greatly enhance them as per their requires and choices,” he included.

Similarly, the firm attempts to integrate all the key feed-back it receives from time to time about the solutions, Park mentioned.

“Some of the the latest illustrations are the introduction of the sunroof in the lessen trims, and all-black interiors in the GT line of refreshed Seltos to name a couple,” he included.