SAN ANTONIO — An substitute title for Kia’s new substantial crossover, the Telluride, underscores just how perfectly it is really undertaking just after approximately a 12 months on the market place. The “Provide-u-journey,” as some Kia sellers and insiders call it, is nonetheless transacting near sticker selling price due to the fact of sturdy desire.
Enter the subcompact Seltos crossover arriving in showrooms this month to carry on the custom. If Kia meets its objectives with the new auto, devising a substitute moniker would not be tricky. “Provide-tos” and “Provide-tons” come to brain. It can be by now being referred to as a “little one Telluride” for its appears and functions.
In fact, the Telluride’s good results — providing fifty eight,604 copies previous 12 months amid restricted supplies and profitable 2020 North American Utility Car of the Year — is obtaining a significant effects across Kia’s rising lineup of crossovers. The chiseled exterior and feature-packed interior of Kia’s halo CUV also will likely locate their way into the future-technology Sportage and Sorento.
“We are leveraging what we did perfectly with Telluride, and supplied a related terrific merchandise, we think we can repeat that form of technique with Seltos,” Michael Cole, president of Kia Motors The usa, told Automotive News on the sidelines of a media function in this article.
“We felt the Telluride was the halo design for us, and we positioned it very much as that significant, daring, boxy, rugged, tricky auto — the experience auto,” Cole stated. The Seltos, he stated, follows the same blueprint in a scaled-down, far more reasonably priced deal.