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Lincoln’s 2021 Sales Report Is Bittersweet

The Continental stays on sale and the gorgeous all-new Zephyr will launch afterwards this year. Ford is also functioning to localize a majority of Lincoln’s generation in China as an alternative of importing from the US. Having said that, in general world wide income are not up to par. Ford at first hoped to sell 300,000 Lincolns globally by 2020 but that quantity was diminished in 2018 right after it was acknowledged that intention wouldn’t be achievable. Irrespective of this shortcoming, Ford has no intention of discontinuing Lincoln or creating it China-only.

“This is an legendary American manufacturer, and a large portion of the attraction in China is because it is an legendary American manufacturer,” mentioned Kumar Galhotra, Ford’s president of the Americas. Continue to, Lincoln however trails luxurious brand names like BMW, Mercedes, and even Cadillac and Volvo in China. The risk coming from Tesla also are unable to be ignored. But new versions like the Zephyr and foreseeable future EVs should really support Lincoln make up for some misplaced ground.