20/05/2022

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The car that cares

Mercedes-Benz India aims at record sales in 2022, fears Russia-Ukraine war impact on supply chain, Auto News, ET Auto

 The Mercedes Maybach- S Class is the first of the 10 models that Mercedes-Benz India plans to launch this year.
The Mercedes Maybach- S Course is the very first of the 10 styles that Mercedes-Benz India options to start this yr.

The Indian passenger car or truck sector has been witnessing strong demand from customers degrees, in some segments led by the pandemic-induced will need for private mobility. In the luxurious auto segment as well, the demand from customers is rather powerful. Section chief Mercedes-Benz is seeking at tapping this desire and put up record profits in the course of this calendar yr.

In 2018, the finest year in conditions of income for the OEM, it sold 15,500 vehicles. “The desire is as excellent as 2018, if not far better. There is a likely to do considerably bigger,” Santosh Iyer, VP – advertising and marketing and sales, Mercedes-Benz India advised ETAuto. Very last 12 months Mercedes-Benz India marketed 11,200 cars and trucks.

The demand from customers is as superior as 2018, if not improved. There is a prospective to do drastically higherSantosh Iyer, VP, Advertising & Revenue, Mercedes Benz India

On the other hand, there’s also a worry. The ongoing war in Ukraine could throw the spanner in the will work as it could guide to some source chain disruptions. Companies, together with Mercedes-Benz, are examining the likely impression the ongoing war could have in the generation plans. The war would seem to be now impacting industry self esteem. ” We had been far more self-assured two months in the past than now taking into consideration what has occurred or is taking place in Europe, as we are not in a position to estimate the supply chain impact,” Iyer claimed.

 Santosh Iyer, VP, Marketing & Sales, Mercedes Benz India
Santosh Iyer, VP, Marketing & Sales, Mercedes Benz India

Although the passenger car or truck industry is witnessing good demand from customers in the industry, it has not been ready to deliver more than enough vehicles to fulfill the demand from customers. The semiconductor crisis has been the major purpose. Overall marketplace chief Maruti Suzuki, for case in point, has a backlog of 2.7 lakh bookings for its vehicles. The semiconductor problem is progressively easing in different degrees for OEMs. A different disruption owing to the ongoing Russia-Ukraine war is the very last issue it needs.

The prospective impact of the ongoing war in Europe in the Indian market place could become crystal clear in a several times, but what is previously obvious for an OEM like Mercedes-Benz is that shoppers are hunting for new choices in a expanding financial state. To cater to this desire, Mercedes- Benz India has released the Mercedes Maybach-S Course right now. The super luxury automobile is offered in two variants – S680 4Matic and S580 4Matic. The extra strong S680 is an imported model, though the S580 is currently being assembled at Mercedes-Benz’s plant in Pune.

Likely by the need for models priced at INR 2 crore and earlier mentioned in India, Mercedes-Benz India is bullish about the marketplace general performance of the Maybach-S Class. “We have noticed great progress in the section (of cars priced at INR 2 crore and over) past yr. It practically doubled. That segment is increasing at a quite speedy pace,” Iyer claimed. The Mercedes Maybach- S Class is the to start with of the 10 versions that Mercedes-Benz India options to launch this calendar year.

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Maybach S-Class 580 is described by the organization as one particular of the technologically state-of-the-art vehicles at any time to roll out of Mercedes Benz India’s output facility in Pune. The company expects to market 300 units by the conclude of the latest yr.