28/05/2022

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Mercedes Benz to launch 10 new models in 2022, all-electric EQS to be locally assembled, Auto News, ET Auto

 Country’s first all-electric luxury sedan EQS will be launched in the last quarter of 2022 (October-December). It will be locally assembled at the company’s factory at Chakan, Pune.
Country’s initially all-electric powered luxury sedan EQS will be introduced in the last quarter of 2022 (October-December). It will be locally assembled at the company’s factory at Chakan, Pune.

New Delhi: Luxury carmaker Mercedes Benz India will start ten new versions across the Maybach, AMG and EQ brands in 2022.

At the company’s digital press convention on Wednesday, Martin Schwenk, Running Director and CEO, Mercedes-Benz India introduced that the country’s initially all-electric powered luxury sedan EQS will be introduced in the last quarter of 2022 (October-December). It will be locally assembled at the company’s factory at Chakan, Pune.

With this, Mercedes will be the initially world wide luxury carmaker to assemble EVs in India. The corporation will also deliver the S-Course Maybach in the Indian industry in March this 12 months.

In a ETAuto report in September last 12 months, Mercedes had hinted it could get started assembling EVs in India. The carmaker launched its initially EV in the nation in 2020- EQC SUV at INR 1 crore (which was afterwards increased to INR 1.1 crore) and begun selling imported versions.

It could be famous that import of automobiles as CBU ( Completely Crafted Device) catch the attention of a higher tax in India although for the automobiles that are assembled in the nation as CKD (Completely Knocked Down), their successful import duty is comparatively reduced.

Schwenk also highlighted that ‘YOU First’ is the company’s motto for 2022. “The EQS, intended to exceed all customer anticipations, has by now created a world wide benchmark as an all-electric powered futuristic luxury EV. Following revolutionary the localization of general performance motor vehicles in India with the AMGs, we have determined to get started the local manufacturing of the EQS, a move in the ideal direction for us in the direction of mainstreaming luxury EVs.”

He explained the corporation has invested INR 4 billion in the nation above the past two many years, however did not remark on how considerably Mercedes would specially invest in its EV drive in India.

Conversing about the recurring COVID waves and its effect, he explained, since practical experience is received to deal with the pandemic in 2020 and 2021, the nation is self-assured of weathering the storm and buyer sentiment is expected to continue to be robust.

Need and Gross sales

The German carmaker is aiming to clock a double digit CAGR for the following two many years. It noted a forty two.five% advancement in domestic gross sales for the 12 months 2021 to eleven,242 models as when compared to seven,893 models offered in 2020. Its buy bookings for 2021 is above three,000 automobiles.

According to the corporation, the LWB E-Course carries on to continue to be its one greatest selling model in 2021 adopted by the GLC luxury SUV.

  Martin Schwenk, Managing Director and CEO, Mercedes-Benz India
Martin Schwenk, Running Director and CEO, Mercedes-Benz India

Schwenk explained, “We are excited with our general performance that entailed gross sales recovery and increased our industry share, in a 12 months that was mainly unparalleled and posed many challenges to the sector. We have been profitable in exciting the industry with standard products introductions and gained customers’ self-assurance with our new business model- Retail of the Long term.”

Even even though Mercedes was the major luxury carmaker for the seventh consecutive 12 months in 2021, its gross sales last 12 months was reduced than its peak gross sales of fifteen,538 automobiles in 2018.

“Sales volumes remained constricted by considerable challenges in the offer side activated by the pandemic in Q2, although the semiconductor scarcity mainly affected the whole This autumn deliveries.”

Likely forward, Schwenk explained he does not expect the chip scarcity to increase significantly for the following six months in 2022.

The auto maker is expecting a thirty% penetration of online gross sales for its pre-owned auto segment this 12 months.

New Initiatives

Mercedes explained it would make use of a hundred% environmentally friendly vitality in functions from this 12 months. In October last 12 months, ETAuto noted about the carmaker’s programs to have a environmentally friendly manufacturing plant and its Ambition 2039.

With its concentration on EVs, the corporation explained it has launched the Electric powered Car or truck Technologies Ability Advancement System beneath its ADAM System exactly where MKSS Institute, Pune will be the initially college or university to get started in the EV module beneath its study course.

The luxury carmaker explained its ‘Retail of the Future’ business model is working effectively and the corporation has invoiced above 2500 orders since its start in October last 12 months.

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The German luxury auto brand’s Pune plant has manufactured it necessary for its suppliers way too to have a clear roadmap to go carbon neutral.

Decreased CKD duties would necessarily mean basically assembling EVs in Pune would deliver down costs by at the very least Rs twenty lakh even as complete scale manufacturing is nonetheless a prolonged shot