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Sort My Sign: Transport watchdog launches campaign for better road signs

A transport watchdog is calling for improved road signage, encouraging drivers to report bad signage...

A transport watchdog is calling for improved road signage, encouraging drivers to report bad signage in their location.

Transportation Target has introduced a new marketing campaign named Sort My Sign which will see motorists complaining to Highways England about faulty, weakened or obstructed road signs on four,300 miles of motorways and big A roads.

• Motorway signs ought to be redesigned

The goal of the marketing campaign is to boost the efficiency of road signs, together with digital signs, helping road consumers make far more educated conclusions, improving security and cutting down the strain of driving.

Transportation Target needs to see Highways England fixing inaccurate road signs, supplying improved facts through delays and reviewing existing criteria for road signs.

Anthony Smith, main govt of the Transportation Target, reported: “We want to listen to from road consumers about signs and facts that aren’t up to scratch. We’ll use what you say to press Highways England to make journeys less difficult and safer.

“There is very little far more frustrating than missing your turnoff simply because the indication was concealed driving a tree or missing important facts.

“While we have some of the most secure roads, there are nonetheless far too many signs which are broken, complicated or out of date. If it’s not obvious, it’s not harmless.”

RAC spokesman Rod Dennis commented: “While it might be Britain’s ongoing challenge with potholes that attracts most of the headlines, regrettably they are not the only challenge with our roads.

“RAC facts exhibits that amongst drivers who believe the problem of the roads has worsened in the very last twelve months, all-around 1 in 5 say it’s basically bad signage visibility which is the challenge, with a equivalent proportion complaining about a lack of foliage administration.

“We warmly welcome the Sort My Sign initiative that lets motorists to promptly and conveniently report challenges they spot and ideally get a little something completed about them.”

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