15/08/2022

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Volkswagen becoming Voltswagen in US | Automotive Industry News

Volkswagen of America on Tuesday reposted on its media web site a push launch unintentionally posted a thirty day period early on Monday saying a new identify for its US operations, Voltswagen of America, emphasising the automaker’s electrical vehicle attempts.

Supplied the day, media greatly assumed it was a failed April Fools joke and a spokesman for the firm declined to comment to CNBC on the authentic launch, which was dated 29 April and subsequently taken down.

“A particular person familiar with the company’s strategies” however verified the authenticity of the launch to CNBC and Road and Track also verified authenticity by way of its have source.

The republished launch explained the identify modify would acquire influence from Could and called the modify a “community declaration of the company’s upcoming-ahead investment decision in e-mobility”.

Setting up these days, new branding will roll out throughout all of the company’s advertising and marketing, web page and social media channels. In upcoming, Voltswagen will be put as an exterior badge on all EV designs with petrol autos obtaining only the VW emblem.

“Exterior and interior signage will quickly roll out to all Voltswagen qualities and dealerships throughout the US,” the launch included.

The renamed Voltswagen of America would continue being an working device of Volkswagen Group of America and a subsidiary of Volkswagen AG, with headquarters in Herndon, Virginia.

VW is launching the ID.4 SUV this thirty day period in the US. The ID.three hatchback is not on its EV launch checklist so considerably.

Automakers have develop into infamous more than the years for some incredibly intelligent one April hoaxes so, if there’s a loud cry of ‘April Fool’ from Virginia Thursday morning (at publication vw.com had not adjusted), we would not be fully shocked.