The car that cares

VW’s smaller Atlas to take on the segment big boys

WHISTLER, British Columbia — As SUVs and crossovers have occur to dominate U.S. automobile income...

WHISTLER, British Columbia — As SUVs and crossovers have occur to dominate U.S. automobile income and automobiles have developed even larger and boxier, Volkswagen believes a particular subsegment of buyers — approximately 45 percent — begin to attract a mental line in the buying sand.

They want massive, but not much too massive. They want boxy, but not much too boxy. They like the cargo home that a a few-row crossover affords when its seats are down, but they are place off by the notion that a 3rd row could switch their interesting crossover into minimal a lot more than a minivan disguised with swinging doors.

Enter the 2020 Volkswagen Atlas Cross Sport, a two-row, five-seat variation of the German automaker’s more and more popular a few-row, 7-seat U.S.-manufactured Atlas. Volkswagen’s 3rd crossover aims to get a chunk of individuals Goldilocks purchasers — individuals who will invest in a Ford Edge when shunning an Explorer, or clamor for a Nissan Rogue when turning their noses up at a Murano.

Arriving in U.S. dealerships this thirty day period, the Atlas Cross Sport shares most parts with the freshened 2021 Atlas — which will get there in dealerships in April — which includes a much-improved interior and infotainment process.

Certainly, from the entrance seats ahead, it is really complicated to tell the two crossovers aside. However, behind the entrance seats, the Atlas Cross Sport gives supplemental legroom and a big cargo region, even with the sharper downward rake of its rear pillars and its shorter overall length.

The consequence is Volkswagen’s initial immediate attempt to just take on two wildly popular automobiles in the U.S.: the Edge and Jeep Grand Cherokee. It can be also portion of the German automaker’s overall method to gain industry share by further more growing its crossover choices, which very last 12 months accounted for a lot more than fifty three percent of its overall income.

“We have taken the factors that we have finished properly with the Atlas to go and just take on this massive portion of the relaxation of the [midsize crossover/SUV] section,” explained Serban Boldea, director of products setting up at Volkswagen of The united states.